KHC’s investment strategy is founded on core investment principles:
Investment in high performance and leading brands – we believe in the value of branding excellence and seek to invest in the world’s best-known brands. We know that established branding enhances stable and predictable earnings. Companies with recognized brands are more likely to capitalize on continued globalization and growth trends in the world economy.
Long-term investment approach – we strive for long-term investments and seek businesses with strong management teams that are capable of delivering sustained growth and continuously strong returns. We continue to support management teams while seeking to be a active investors. These active investment positions are large enough to give KHC a voice in the strategic management of our portfolio companies.
Extract value from underperforming assets – KHC are experienced in acquiring and extracting additional value from underperforming and undervalued assets. We seek opportunities with the potential to unlock value based on the experience and management expertise of HRH Prince Alwaleed and the KHC management team.
Focus on core growth and value-added industry sectors – our reputation has been achieved through a focus on growth sectors where value can be added. Predominantly these sectors are real estate, hotels and hotel management companies, banking and financial services, media and technology, investment funds, consumer, healthcare and education, petrochemicals and industrial sectors.
Network of contacts – HRH Prince Alwaleed has developed extensive contacts among government and business leaders throughout the Middle East and globally. These contacts allow KHC to gain access to positive investment opportunities and create synergies among separate assets.
